Sales Gravy: Jeb Blount
Jeb Blount
Categorias: Finanzas
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On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth.
Jeb and Barry explore and focus on the strategic importance of customer success, the value of human interaction, and the role of company culture in shaping customer experiences and relationships.
Customer Success as a Priority: Emphasizing the importance of customer success in maintaining and expanding business relationships.
Retention Over Acquisition: Highlighting the significance of retaining existing customers as a more sustainable and profitable strategy compared to acquiring new ones, especially in challenging economic times.
Human Interaction: Despite advancements in technology, the conversation underscores the irreplaceable value of human touch in customer relationships.
Proactive Engagement: The need for businesses to proactively engage with customers to understand and adapt to their evolving needs.
Impact of Company Culture: A company's culture, particularly one that values ethical behavior and respect, can significantly influence customer success strategies and outcomes.
Adaptability and Responsiveness: The importance of being adaptable and responsive to customer needs as a way to ensure customer satisfaction and loyalty.
Long-term Relationships: The focus on building long-term relationships with customers rather than short-term transactions.
Customer Retention is at The Heart of Business Growth
When it comes to growing a business, the real magic happens long after the sale is made. Think about your own experiences: every time you buy something, that's just the beginning of your journey with that brand. And if they treat you right, you're not just going to come back—you're going to become a loyal fan, maybe even spend more over time.
That's the secret ingredient to business growth. It's not about constantly chasing new customers; it's about keeping the ones you already have coming back for more.
The Power of Customer Retention
Finding new customers is hard work and expensive. It's like throwing a party and hoping people you've never met will show up.
Now, think about the friends who already love your parties. You don't need to convince them to come; they're already on board. They might even bring along a few friends of their own.
That's the beauty of focusing on your existing customers. You've already won them over once; now it's about making sure they feel valued and continue to enjoy what you offer.
A satisfied customer is your best advocate. They become ambassadors for your brand, sharing their positive experiences with others. This word-of-mouth is invaluable. It's authentic, powerful, and best of all, it's free. Every happy customer is a potential win, not just for another sale, but for bringing in new customers who've already heard good things about you.
Building a Community
At its core, keeping customers happy is about more than just good business sense; it's about building a community around your brand. It's about creating a space where people feel valued, heard, and connected. This community isn't just loyal; they're engaged. They're not just buying a product or a service; they're buying into an experience, a relationship.
One of the keys to keeping customers close is listening to them. It's about being open to feedback, even when it's tough to hear. Every piece of feedback is a gift, an opportunity to improve and to show your customers that you're invested in their satisfaction. It's about continually adapting and evolving to meet their needs.
Episodios anteriores
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475 - How Customer Retention Drives Revenue Growth feat. Barry Klein Sun, 24 Mar 2024 - 0h
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474 - You’ll Sell More When You Adapt To Buyer Personality Styles Sat, 09 Mar 2024 - 0h
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473 - Leading & Sustaining a Hyper-Growth Company Sun, 25 Feb 2024 - 0h
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472 - Sell More by Putting Buyers First feat. Carole Mahoney Mon, 05 Feb 2024 - 0h
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471 - How Story Getters Sell More Featuring Ryan Taft Wed, 24 Jan 2024 - 0h
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470 - Innovative Prospecting for Scaling Your Business and Sales Career Tue, 09 Jan 2024 - 0h
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468 - How to Sell More With LinkedIn and Digital Selling feat. Brynne Tillman Wed, 13 Dec 2023
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465 - Account Management Excellence (feat.) Will Frattini Mon, 20 Nov 2023 - 0h
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461 - The Surprising Power of Silence On Sales Calls Fri, 13 Oct 2023 - 0h
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460 - 3 Tips to Prevent Burnout and Build Your Mind-Body Connection Mon, 09 Oct 2023 - 0h
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459 - Why Roleplay Is A Winning Sales Training Strategy Tue, 03 Oct 2023 - 0h
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458 - Don’t Let Your Fear Of Rejection Sabotage Your Sales Presentations Mon, 25 Sep 2023
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457 - Revolutionize The Customer Experience With Sales And Marketing Alignment Sat, 16 Sep 2023 - 0h
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456 - 5 Critical Skill Sets For The Modern Seller Fri, 08 Sep 2023 - 0h
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455 - Out-Of-The Box Strategies For Targeting Your Ideal Qualified Prospects Fri, 01 Sep 2023
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454 - Jeb Blount Solves Mastermind Group Incredible’s Sales Challenges Fri, 25 Aug 2023
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453 - How Leading With Curiosity On Cold Calls Builds Trust Sat, 19 Aug 2023 - 0h
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452 - Helping Your Team Feel Seen, Valued, And Heard Through Vulnerable Leadership Fri, 11 Aug 2023 - 0h
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451 - Never Stop Learning: Advice from A Sales Enablement Leader Sat, 05 Aug 2023 - 0h
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450 - Why Emotional Intelligence Is A Critical Strength For Salespeople Fri, 28 Jul 2023 - 0h
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449 - Strategies For Mastering Sales Messaging — Feat. Dr. Jim Karrh Fri, 21 Jul 2023
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448 - Sales Mastermind Group Awesome Asks Jeb Blount Anything Fri, 14 Jul 2023
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447 - When They Say No: How To Reframe Rejection And Win Sat, 08 Jul 2023 - 0h
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445 - Why Robots and Systems Can’t Replace Human Connection Thu, 22 Jun 2023 - 0h
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444 - How Art Munin Made the Switch to a Career in Sales Thu, 15 Jun 2023 - 0h
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443 - Leading Your Sales Team In Uncertain Times – Feat. Graham Hooper Thu, 04 May 2023 - 0h
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442 - The Five Questions You Should Be Asking On Every Discovery Call Tue, 28 Mar 2023 - 0h
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441 - Vera Stewart Doesn’t Take No For An Answer | A Story of Persistence Mon, 20 Mar 2023
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439 - The Keys to Leading a Multi-Generational Sales Team Thu, 09 Feb 2023 - 0h
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434 - Prepare for the Economic Storm Sun, 23 Oct 2022 - 0h
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430 - How to Get Meetings With Hard to Reach Prospects Thu, 08 Sep 2022 - 0h
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429 - Be Indispensable to Protect Your Job in a Volatile Economy Sat, 27 Aug 2022 - 0h
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428 - Kaizen and Feeding the Sales Pipeline With Cumulative Prospecting Fri, 12 Aug 2022 - 0h
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